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Author: Tugba Pazarbasi

Scroll: The Ring That Can Rule An entire AR Interface

June 15, 2018 Tugba Pazarbasi

Scroll is a prototype controller that looks like an ordinary ring. Whereas most current augmented-reality (AR) experiences rely on smartphones or…

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Posted in: Innovation Filed under: ar, augmented reality, design, digital, digitalization, future, innotech, Innovation, interface, ring, smart gadget, Technology, trend

Ikea Sömnig For A Good Night Sleep

Tugba Pazarbasi

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep. “Sömnig”, which is…

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Posted in: Innovation, Marketing Filed under: advertisement, catalog, future, ikea, Innovation, Marketing, print ad, smart catalog, Somnig, Technology, trend

Made Defiant: Visual ‘Mixtape’ of World Cup Origin Stories from Beats by Dre and Guy Ritchie

Tugba Pazarbasi

There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute…

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Posted in: Marketing Filed under: advertisement, advertising, Beats by Dre, brand, branding, Commercial, communication, FIFA, FIFA World Cup, FWC, Guy Ritchie, Marketing

Top 100 Most Valuable Global Brands of 2018

June 13, 2018 Tugba Pazarbasi

The total brand value of the BrandZ Top 100 grew by a record 21% in the last year, adding almost $750…

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Posted in: Marketing Filed under: brand, branding, BrandZ, communication, global, global brands, Kantar Millward Brown, Marketing, most valuable brands, top 100, Top 100 Brands, WPP

Meet Marcel: Publicis Groupe Unveils Its Much Anticipated AI Platform

Tugba Pazarbasi

“When you are challenged, it’s the right time to be bold.” When Arthur Sadoun announced last June that one of…

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Posted in: Innovation Filed under: agency, AI, artificial intelligence, business, creativity, future, globalization, innotech, Innovation, Marcel, Publicis, tech, Technology, trend

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