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Author: Tugba Pazarbasi

What Matters Is Inside!

June 13, 2018 Tugba Pazarbasi

To promote its trackable suitcase, Delsey revealed a new animated film created by French agency Buzzman and animated by Against All Odds from Passion Pictures.…

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Posted in: Marketing Filed under: animation, brand, Brand Communication, branding, Commercial, communication, delsey, Marketing, short animation

Surface Hub 2: For The Office of The Future

Tugba Pazarbasi

Microsoft just announced a second version of the Surface Hub. The company hasn’t shared any specifications or price, but it won’t be available…

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Posted in: Innovation Filed under: business, digital, digitalization, future, innotech, Innovation, Microsoft, Surface Hub, tech, Technology, trend

Designworks Teams with Virgin Hyperloop One to Create Prototype Design for Dubai Hyperloop Passenger Capsule

June 12, 2018 Tugba Pazarbasi

Working with Virgin Hyperloop One, and the Roads and Transport Authority of Dubai (RTA), Designworks helped create a prototype design…

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Posted in: Innovation Filed under: BMW, capsule, design, Designworks, future, Hyperloop, Innovation, mobility, Technology, transportation, trend

Coca-Cola goes global for the FIFA World Cup

Tugba Pazarbasi

Coca-Cola and Mercado McCann have been working closely behind the scenes to get ready for the Fifa World Cup in Russia, putting together a campaign…

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Posted in: Marketing Filed under: advertising, Brand Communication, branding, Coca Cola, Coke, Commercial, communication, EA Sports, FIFA, world cup

Ford WheelSwap Deploys VR Plus Empathy To Protect Cyclists On The Road

Tugba Pazarbasi

Ford, its WPP agency team, and Happy Finish have created a VR experience called “WheelSwap” in which motorists are transported…

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Posted in: Innovation Filed under: auto, automobile, behavior, campaign, car, change, Ford, future, Innovation, road, safety, Share the Road, Technology, trend, virtual reality, vr, WheelSwap

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