Burger King is releasing a series of ads that were apparently written by a deep-learning algorithm. The restaurant chain dubbed the project “Agency of Robots.” One of the ads declares, “Gender reveal bad. Tender reveal young. It is a boy bird with crispy chicken tenders from Burger Thing.”
A commercial about their signature Whoppers says, “The whopper lives in a bun mansion just like you. Order yourself today … Have it Uruguay.”
In another, the AI decides that “Burger King’s new chicken fries are the new potato.”
“We are not sorry,” the robotic narration intones. “The potato deserved this.”
The last commercial has the chain’s chicken sandwich described as “bed of lettuce for you to sleep on” and “bed of mayonnaise for extra sleep.”
“Tastes like bird. BK logo appears,” the ad concludes.
According to a press release, Burger King used “high-end computing resources and big data” to train an artificial neural network with “advanced pattern recognition capabilities.” They fed thousands of fast food commercials to the AI, and it spit out phrases like “The chicken crossed the road to become a sandwich.”
Sure, it’s not poetic, but the ads definitely get your attention!
By Morgan Sung
Source: https://mashable.com/article/burger-king-ai-ads-beautiful-disaster/#rLf7ze_7NmqL