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Made Defiant: Visual ‘Mixtape’ of World Cup Origin Stories from Beats by Dre and Guy Ritchie

June 15, 2018 Tugba Pazarbasi

There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute…

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Posted in: Marketing Filed under: advertisement, advertising, Beats by Dre, brand, branding, Commercial, communication, FIFA, FIFA World Cup, FWC, Guy Ritchie, Marketing

Top 100 Most Valuable Global Brands of 2018

June 13, 2018 Tugba Pazarbasi

The total brand value of the BrandZ Top 100 grew by a record 21% in the last year, adding almost $750…

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Posted in: Marketing Filed under: brand, branding, BrandZ, communication, global, global brands, Kantar Millward Brown, Marketing, most valuable brands, top 100, Top 100 Brands, WPP

Meet Marcel: Publicis Groupe Unveils Its Much Anticipated AI Platform

Tugba Pazarbasi

“When you are challenged, it’s the right time to be bold.” When Arthur Sadoun announced last June that one of…

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Posted in: Innovation Filed under: agency, AI, artificial intelligence, business, creativity, future, globalization, innotech, Innovation, Marcel, Publicis, tech, Technology, trend

What Matters Is Inside!

Tugba Pazarbasi

To promote its trackable suitcase, Delsey revealed a new animated film created by French agency Buzzman and animated by Against All Odds from Passion Pictures.…

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Posted in: Marketing Filed under: animation, brand, Brand Communication, branding, Commercial, communication, delsey, Marketing, short animation

Surface Hub 2: For The Office of The Future

Tugba Pazarbasi

Microsoft just announced a second version of the Surface Hub. The company hasn’t shared any specifications or price, but it won’t be available…

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Posted in: Innovation Filed under: business, digital, digitalization, future, innotech, Innovation, Microsoft, Surface Hub, tech, Technology, trend

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