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WITH MORNING COFFEE
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Category: Marketing

This Shuttle Keeps Driving If You Keep Singing, to Promote Clean Energy

July 27, 2018 Tugba Pazarbasi

Between July 6 and 8, the Ruisrock festival-goers have been able to catch a ride on the Singalong Shuttle—an electric…

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Posted in: Marketing, Sustainability Filed under: creativity, electric car, Fortum, future, Marketing, Singalong Shuttle, sustainability, Technology, trend

Volve Redesigns Family Icons

July 25, 2018 Tugba Pazarbasi

VOLVO REDESIGNS ‘FAMILY PARKING’ SIGNAGE FOR A MORE DIVERSE WORLD New icons unveiled in London reflect single parents and same-sex…

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Posted in: Marketing Filed under: brand, Brand Communication, branding, Commercial, communication, creativity, diversity, family, Grey, iconography, London, Marketing, UK, United Kingdom, V60, Volvo

When a dog abandons its master?

July 23, 2018 Tugba Pazarbasi

An emotive new PSA from France is designed to remind people not to abandon their pets when they go on…

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Posted in: Dogs, Marketing Filed under: 30 million d'amis, abandon, charity, Commercial, communication, creativity, dogs, donation, fondation, France, pets

World’s First Eye Language: Blink to Speak

July 18, 2018 Tugba Pazarbasi

An ‘eye language’ for paralyzed people wins Cannes Health Grand Prix for Good! TBWA/India project involved 10,000 copies of guide…

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Posted in: Marketing Filed under: advertising, award winning, Blink to Speak, Cannes, creativity, eye language, Grand Prix, guide, Innovation, Language, Marketing, pharma, Technology

You love our music, now try our movies!

Tugba Pazarbasi

Chicago’s Latino Film Festival tapped into the mainstream popularity of Latin music this year to tempt Americans to try Latino…

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Posted in: Marketing Filed under: ad, advertisement, advertising, Chicago, Commercial, creativity, danceable trailers, film festival, Latino Film Festival, Marketing, movie, Music

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