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Tag: Ford

Newspaper Articles Become Spotify Tracks for Ford SUV Debut

October 4, 2019 Tugba Pazarbasi

Ford is backing a new Spotify initiative from one of Brazil’s biggest newspapers that will offer audio versions of the…

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Posted in: Innovation, Marketing Filed under: article, audio, brand, communication, Ford, Innovation, Marketing, news, podcasting, sponsorship, Spotify, stories, streaming, SUV, tech, Technology

Ford made a conveyor belt mattress to keep bed hoggers in their own lane

March 27, 2019 Tugba Pazarbasi

Move over, sex buttons, it turns out that the company most likely to improve couples’ relationships and save marriages is actually……

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Posted in: Innovation, Marketing Filed under: auto, car, conveyor belt, Ford, future, Innovation, lane, lane-keeping, mattress, prototype, sensor, Technology, trend, vehicle

Looking Further with Ford: The 2019 Trend Report

March 1, 2019 Tugba Pazarbasi

Change can make us feel uncomfortable. We make decisions every day like which route to take to work, what to…

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Posted in: Innovation, Marketing Filed under: change, Ford, future, insight, Marketing, report, Technology, trend

Ford created a cargo mat that doubles as a wheelchair ramp

November 29, 2018 Tugba Pazarbasi

Along with GTB, brand created a new accessibility tool While cargo mats are typically used to keep the back of…

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Posted in: Innovation Filed under: accessibility, app, bluetooth, communication, corporate social responsability, csr, Ford, future, GTB, Innovation, Marketing, mobile, mobility, portable ramp, SUV, Technology, trend

Ford rolls out exoskeleton wearable technology globally to help lessen worker fatigue and injury!

October 4, 2018 Tugba Pazarbasi

Imagine lifting a bag of flour or a watermelon over your head up to 4,600 times a day as part…

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Posted in: Innovation Filed under: Ekso Bionics, EksoVest, exoskeleton, Ford, future, Innovation, Technology, trend, wearable technology, workforce

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