BMW launches ‘Illuminated Landscapes’ to promote new X5

BMW Australia, in collaboration with creative agency partner Clemenger BBDO Melbourne, has today launched Illuminated Landscapes, promoting the new X5.

Illuminated Landscapes features artworks lit only by the X5’s Laserlights. Beaming an impressive 500 metres, the Laserlights are just one of the X5’s innovative technical features. To showcase the Laserlights, BMW partnered with Bart Celestino, an artist well known for his masterful images of the Australian landscape.

Celestino pushed the X5 to its limits to create the series, taking it off-road to beaches, forests and a spectacular quarry. The result was 14 ethereal, otherworldly images. Five films bring this photographic journey to life across social and digital. The campaign also appears in dealerships and on a campaign microsite.