Richard Branson goes head to head with Alexa to see who knows the most about Virgin Trains – turns out she’s a rather clever helper.
Here’s the details of this campaign about Virgin Trains:
Virgin Trains is the world’s first travel company to have a “skill” on Alexa so you can use her to book and pay for your train tickets. Branson is fascinated with the future of voice technology and the potential it can have to help and serve customers better and it’s great to see Virgin Trains at the forefront of innovation in this area. Virgin Trains has always been a pioneering company in the rail industry – they have introduced many things that passengers can benefit from such as mobile ticketing, automatic compensation for delays and a free on-demand entertainment app BEAM – so it’s a perfect fit to team up with Amazon’s Alexa.
Consumers are changing their behavior and convenience is key – and what could be easier than booking and paying for your train in just one sentence?