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Tag: Marketing

World’s First Eye Language: Blink to Speak

July 18, 2018 Tugba Pazarbasi

An ‘eye language’ for paralyzed people wins Cannes Health Grand Prix for Good! TBWA/India project involved 10,000 copies of guide…

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Posted in: Marketing Filed under: advertising, award winning, Blink to Speak, Cannes, creativity, eye language, Grand Prix, guide, Innovation, Language, Marketing, pharma, Technology

You love our music, now try our movies!

Tugba Pazarbasi

Chicago’s Latino Film Festival tapped into the mainstream popularity of Latin music this year to tempt Americans to try Latino…

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Posted in: Marketing Filed under: ad, advertisement, advertising, Chicago, Commercial, creativity, danceable trailers, film festival, Latino Film Festival, Marketing, movie, Music

Minecraft Is Helping to Repair Real Coral Reefs In Mexico

July 16, 2018 Tugba Pazarbasi

For years, Minecraft fans have been able to build nearly anything they could imagine using the game’s simple, low-res interface…

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Posted in: Marketing, Sustainability Filed under: communication, Coral Reefs, design, game, gaming, Innovation, Marketing, Mexico, Minecraft, sustainability, video, video game

Who knows more, Richard Branson or Alexa?

July 13, 2018 Tugba Pazarbasi

Richard Branson goes head to head with Alexa to see who knows the most about Virgin Trains – turns out she’s a…

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Posted in: Innovation, Marketing Filed under: Innovation, Marketing, Richard Branson, Technology, trend, Virgin, Virgin Trains, Voice, Voice Technology

Are Men Ready For Women Drivers In Saudi Arabia?

July 10, 2018 Tugba Pazarbasi

Now women are legally allowed to drive in Saudi Arabia, but attitudes are still divided in the country. Ahead of…

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Posted in: Marketing Filed under: ad, advertising, brand, branding, Commercial, communication, creativity, Marketing, Saudi Arabia, Shell

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