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Tag: Launch

Microphone of Truth

November 9, 2018 Tugba Pazarbasi

NATGEO’S ‘MICROPHONE OF TRUTH’ TURNS RED WHEN SOMEONE IS DELIVERING FAKE NEWS In Latin America, National Geographic has developed a…

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Posted in: Innovation, Marketing Filed under: branding, communication, future, Innovation, Launch, Marketing, microphone, Nat Geo, news, strategy, Technology, trend

Solar-Powered Electric Rickshaws from IKEA India

October 4, 2018 Tugba Pazarbasi

IKEA opened its first store in India in August 2018 with the announcement that it will be delivering goods via solar-powered…

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Posted in: Innovation, Sustainability Filed under: branding, electric vehicle, EV, future, ikea, India, Innovation, Launch, Marketing, rickshaw, solar power, sustainability, Technology, trend

An Interactive Book That Lets You Feel and Smell the Kia Stinger Driving Experience

May 28, 2018 Tugba Pazarbasi

As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its…

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Posted in: Marketing Filed under: auto, Brand Communication, branding, car, Commercial, communication, creativity, Innovation, interactive book, Kia, Kia Stinger, Launch, Marketing, Text Drive

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