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Tag: ikea

Solar-Powered Electric Rickshaws from IKEA India

October 4, 2018 Tugba Pazarbasi

IKEA opened its first store in India in August 2018 with the announcement that it will be delivering goods via solar-powered…

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Posted in: Innovation, Sustainability Filed under: branding, electric vehicle, EV, future, ikea, India, Innovation, Launch, Marketing, rickshaw, solar power, sustainability, Technology, trend

Ikea goes from ‘me’ to ‘we’ in a charming spot!

August 31, 2018 Tugba Pazarbasi

To coincide with its new catalog debut, Ikea has dropped this charming spot for the Swedish market showing how its…

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Posted in: Marketing Filed under: brand, Brand Communication, brand management, brand marketing, Commercial, creativity, ikea, Marketing, sustainability

Ikea Sömnig For A Good Night Sleep

June 15, 2018 Tugba Pazarbasi

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep. “Sömnig”, which is…

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Posted in: Innovation, Marketing Filed under: advertisement, catalog, future, ikea, Innovation, Marketing, print ad, smart catalog, Somnig, Technology, trend

Bluetooth Speakers with IKEA Minimalism

April 24, 2018 Tugba Pazarbasi

IKEA’s line of gadgets for the home now includes two Bluetooth speakers. The ENEBY speakers can be mounted onto stands, wall brackets…

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Posted in: Innovation Filed under: bluetooth, design, future, homeware, ikea, Innovation, minimalist, speaker, Technology, trend

IKEA’s Stylish Ghosts

April 17, 2018 Tugba Pazarbasi

Ikea’s latest “Wonderful Everyday” ad from the U.K. takes the traditional depiction of “ghosts” in their white sheets and gives them…

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Posted in: Marketing Filed under: ad, advertising, brand, branding, campaign, Commercial, creativity, ikea, Marketing

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