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Tag: Commercial

Coca-Cola goes global for the FIFA World Cup

June 12, 2018 Tugba Pazarbasi

Coca-Cola and Mercado McCann have been working closely behind the scenes to get ready for the Fifa World Cup in Russia, putting together a campaign…

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Posted in: Marketing Filed under: advertising, Brand Communication, branding, Coca Cola, Coke, Commercial, communication, EA Sports, FIFA, world cup

An Interactive Book That Lets You Feel and Smell the Kia Stinger Driving Experience

May 28, 2018 Tugba Pazarbasi

As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its…

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Posted in: Marketing Filed under: auto, Brand Communication, branding, car, Commercial, communication, creativity, Innovation, interactive book, Kia, Kia Stinger, Launch, Marketing, Text Drive

Happy Birthday Little Pony

May 5, 2018 Tugba Pazarbasi

Without the Ford Mustang, there would be no Chevrolet Camaro. However, over five decades, both cars developed their own cult following and…

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Posted in: Marketing Filed under: advertising, birthday, brand, branding, Camaro, Chevrolet, Commercial, creativity, Ford, Marketing, Mustang, rivalry

Every Drop of Sweat Marks

April 25, 2018 Tugba Pazarbasi

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon…

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Posted in: Innovation, Marketing Filed under: advertising, branding, Commercial, football, future, ink, Innovation, Marketing, soccer, sponsor, sponsorship, Technology, trend

IKEA’s Stylish Ghosts

April 17, 2018 Tugba Pazarbasi

Ikea’s latest “Wonderful Everyday” ad from the U.K. takes the traditional depiction of “ghosts” in their white sheets and gives them…

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Posted in: Marketing Filed under: ad, advertising, brand, branding, campaign, Commercial, creativity, ikea, Marketing

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