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Tag: campaign

Domino’s Is Bringing Its Pizzas Into Augmented Reality With a National Snapchat Campaign

October 11, 2018 Tugba Pazarbasi

Domino’s is turning its pizza boxes—and the pizzas that go inside them—into an augmented reality campaign. The pizza chain will…

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Posted in: Innovation, Marketing Filed under: ar, augmented reality, campaign, Commercial, dominos, dominos pizza, future, Innovation, Marketing, mobile, snapchat, Technology, trend

The Book of Dirt

August 14, 2018 Tugba Pazarbasi

Unilever detergent brand Omo has created what it’s calling the world’s first “dirt-activated” story book for kids, as part of…

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Posted in: Innovation, Marketing Filed under: book, brand, campaign, communication, creativity, Dirt is good, future, Innovation, Marketing, OMO, pr, Technology, trend

Ford WheelSwap Deploys VR Plus Empathy To Protect Cyclists On The Road

June 12, 2018 Tugba Pazarbasi

Ford, its WPP agency team, and Happy Finish have created a VR experience called “WheelSwap” in which motorists are transported…

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Posted in: Innovation Filed under: auto, automobile, behavior, campaign, car, change, Ford, future, Innovation, road, safety, Share the Road, Technology, trend, virtual reality, vr, WheelSwap

David Bowie Installation at the Broadway-Lafayette Station in NYC

April 18, 2018 Tugba Pazarbasi

The “David Bowie Is” exhibit is well underway at the Brooklyn Museum, but the late Thin White Duke is going to be front and center…

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Posted in: Marketing Filed under: Art, branding, Brooklyn Museum, campaign, David Bowie, Exhibit, Installation, Marketing, Music, Spotify

IKEA’s Stylish Ghosts

April 17, 2018 Tugba Pazarbasi

Ikea’s latest “Wonderful Everyday” ad from the U.K. takes the traditional depiction of “ghosts” in their white sheets and gives them…

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Posted in: Marketing Filed under: ad, advertising, brand, branding, campaign, Commercial, creativity, ikea, Marketing

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