Domino’s is turning its pizza boxes—and the pizzas that go inside them—into an augmented reality campaign. The pizza chain will…
One of the most fascinating tech demos I saw at this year’s Cannes Lions was unfortunately also one I wasn’t…
We’ve fantasized about holograms for decades only to watch the big tech companies bet mostly on VR or AR. Today,…
Created at CIID by Arvind Sanjeev, Lumen is a mixed reality storytelling device that lets users explore AR/VR content without being confined to…
Scroll is a prototype controller that looks like an ordinary ring. Whereas most current augmented-reality (AR) experiences rely on smartphones or…