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You love our music, now try our movies!

July 18, 2018 Tugba Pazarbasi

Chicago’s Latino Film Festival tapped into the mainstream popularity of Latin music this year to tempt Americans to try Latino…

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Posted in: Marketing Filed under: ad, advertisement, advertising, Chicago, Commercial, creativity, danceable trailers, film festival, Latino Film Festival, Marketing, movie, Music

Three Minutes

June 18, 2018 Tugba Pazarbasi

Apple’s new spot for Chinese New Year makes a powerful case for the iPhone X, yet not a single phone…

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Posted in: Marketing Filed under: advertisement, advertising, Apple, brand, China, Chinese, Chinese New Year, Commercial, communication, creativity, iPhone, iphone x, Marketing

Ikea Sömnig For A Good Night Sleep

June 15, 2018 Tugba Pazarbasi

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep. “Sömnig”, which is…

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Posted in: Innovation, Marketing Filed under: advertisement, catalog, future, ikea, Innovation, Marketing, print ad, smart catalog, Somnig, Technology, trend

Made Defiant: Visual ‘Mixtape’ of World Cup Origin Stories from Beats by Dre and Guy Ritchie

Tugba Pazarbasi

There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute…

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Posted in: Marketing Filed under: advertisement, advertising, Beats by Dre, brand, branding, Commercial, communication, FIFA, FIFA World Cup, FWC, Guy Ritchie, Marketing

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