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WITH MORNING COFFEE

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Designworks Teams with Virgin Hyperloop One to Create Prototype Design for Dubai Hyperloop Passenger Capsule

June 12, 2018 Tugba Pazarbasi

Working with Virgin Hyperloop One, and the Roads and Transport Authority of Dubai (RTA), Designworks helped create a prototype design…

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Posted in: Innovation Filed under: BMW, capsule, design, Designworks, future, Hyperloop, Innovation, mobility, Technology, transportation, trend

Coca-Cola goes global for the FIFA World Cup

Tugba Pazarbasi

Coca-Cola and Mercado McCann have been working closely behind the scenes to get ready for the Fifa World Cup in Russia, putting together a campaign…

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Posted in: Marketing Filed under: advertising, Brand Communication, branding, Coca Cola, Coke, Commercial, communication, EA Sports, FIFA, world cup

Ford WheelSwap Deploys VR Plus Empathy To Protect Cyclists On The Road

Tugba Pazarbasi

Ford, its WPP agency team, and Happy Finish have created a VR experience called “WheelSwap” in which motorists are transported…

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Posted in: Innovation Filed under: auto, automobile, behavior, campaign, car, change, Ford, future, Innovation, road, safety, Share the Road, Technology, trend, virtual reality, vr, WheelSwap

I’ve got you under my skin!

May 28, 2018 Tugba Pazarbasi

This Tattoo Ink Uses *Hair* to Immortalize Your Loved Ones Getting sibling tattoos is sweet and all, but if you *really*…

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Posted in: Innovation, Tattoo Filed under: biogenic tattoo ink, carbon, ink, Innovation, tattoo, Technology, trend

An Interactive Book That Lets You Feel and Smell the Kia Stinger Driving Experience

Tugba Pazarbasi

As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its…

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Posted in: Marketing Filed under: auto, Brand Communication, branding, car, Commercial, communication, creativity, Innovation, interactive book, Kia, Kia Stinger, Launch, Marketing, Text Drive

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