Only 4% of car salespeople in the Opel dealership network are women. And yet 50% of women buy cars, too.
To change this, Opel created a fake company called Jade (an inverted version of their logo) and then placed help wanted ads for customer service representative positions to lure women in. During the interview, they then revealed that it was for the car company and they’d be working as car dealers.
Source: https://adland.tv/commercials/opel-jade-2018-217-netherlands-0