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WITH MORNING COFFEE
WITH MORNING COFFEE
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Category: Marketing

An Interactive Book That Lets You Feel and Smell the Kia Stinger Driving Experience

May 28, 2018 Tugba Pazarbasi

As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its…

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Posted in: Marketing Filed under: auto, Brand Communication, branding, car, Commercial, communication, creativity, Innovation, interactive book, Kia, Kia Stinger, Launch, Marketing, Text Drive

Happy Birthday Little Pony

May 5, 2018 Tugba Pazarbasi

Without the Ford Mustang, there would be no Chevrolet Camaro. However, over five decades, both cars developed their own cult following and…

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Posted in: Marketing Filed under: advertising, birthday, brand, branding, Camaro, Chevrolet, Commercial, creativity, Ford, Marketing, Mustang, rivalry

Every Drop of Sweat Marks

April 25, 2018 Tugba Pazarbasi

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon…

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Posted in: Innovation, Marketing Filed under: advertising, branding, Commercial, football, future, ink, Innovation, Marketing, soccer, sponsor, sponsorship, Technology, trend

David Bowie Installation at the Broadway-Lafayette Station in NYC

April 18, 2018 Tugba Pazarbasi

The “David Bowie Is” exhibit is well underway at the Brooklyn Museum, but the late Thin White Duke is going to be front and center…

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Posted in: Marketing Filed under: Art, branding, Brooklyn Museum, campaign, David Bowie, Exhibit, Installation, Marketing, Music, Spotify

Zara AR App Is Live!

April 17, 2018 Tugba Pazarbasi

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of…

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Posted in: Innovation, Marketing Filed under: app, ar, augmented reality, experience, future, Innovation, mobile, mobile app, shopping, Technology, trend, user experience, Zara

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