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Category: Marketing

Ikea Sömnig For A Good Night Sleep

June 15, 2018 Tugba Pazarbasi

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep. “Sömnig”, which is…

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Posted in: Innovation, Marketing Filed under: advertisement, catalog, future, ikea, Innovation, Marketing, print ad, smart catalog, Somnig, Technology, trend

Made Defiant: Visual ‘Mixtape’ of World Cup Origin Stories from Beats by Dre and Guy Ritchie

Tugba Pazarbasi

There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute…

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Posted in: Marketing Filed under: advertisement, advertising, Beats by Dre, brand, branding, Commercial, communication, FIFA, FIFA World Cup, FWC, Guy Ritchie, Marketing

Top 100 Most Valuable Global Brands of 2018

June 13, 2018 Tugba Pazarbasi

The total brand value of the BrandZ Top 100 grew by a record 21% in the last year, adding almost $750…

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Posted in: Marketing Filed under: brand, branding, BrandZ, communication, global, global brands, Kantar Millward Brown, Marketing, most valuable brands, top 100, Top 100 Brands, WPP

What Matters Is Inside!

Tugba Pazarbasi

To promote its trackable suitcase, Delsey revealed a new animated film created by French agency Buzzman and animated by Against All Odds from Passion Pictures.…

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Posted in: Marketing Filed under: animation, brand, Brand Communication, branding, Commercial, communication, delsey, Marketing, short animation

Coca-Cola goes global for the FIFA World Cup

June 12, 2018 Tugba Pazarbasi

Coca-Cola and Mercado McCann have been working closely behind the scenes to get ready for the Fifa World Cup in Russia, putting together a campaign…

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Posted in: Marketing Filed under: advertising, Brand Communication, branding, Coca Cola, Coke, Commercial, communication, EA Sports, FIFA, world cup

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