Biscuit utilizes RFID technology to recognize personal dog data from their name and birthday, down to their favorite treats. Dogs are now getting served over their human owners as Musti Group, Nordic’s leading pet specialty retailer, launches Biscuit – the very first customer loyalty program for dogs. Biscuit is a small smart device that utilizes RFID technology to provide dogs a five-star in-store experience.
Loyalty schemes for retail customers have been around for a long time–but the latest, from Finland’s pet specialty retailer Musti Group, offers something rather different. Musti, and agency TBWA/Helsinki, are claiming to have invented the “very first customer loyalty program for dogs.”
Biscuit utilizes RFID technology in creating and recognizing personal dog data from their name and birthday, down to their favorite treat and shopping history. The gadget is attached to the dog’s collar. When a dog wearing Biscuit walks into a store, RFID readers recognize the dog, allowing the staff to give their four-legged customer exactly their kind of, personalized service. Biscuit is developed together with advertising agency TBWA\Helsinki.
“These days a lot of pet supply brands claim to do things for the dogs but behave otherwise. There are 650 000 dogs only in Finland, so it’s about time they get their own customer ‘loyalty cards’!” says Juha-Matti Raunio, Head of Innovation at TBWA\Helsinki.