I am a passionate, tech-savvy and results-driven marketing and communications professional, with nine years of experience in the CPG, healthcare, hospitality, advertising, and software industries.
I completed my full-time MBA with a dual concentration in Digital Marketing and Business Analytics that enables me to continue to drive innovation and generate value-added outcomes, by combining my significant industry experience with strong business acumen.
I love the challenge of achieving accurate sales, market share and growth forecasts by analyzing historical data and trends, and applying a deep understanding of customer journey, based on behavioral research and marketing analytics.
F. Tugba Pazarbasi
- University of Connecticut School of Business – Hartford, CT
- Full-Time MBA – 2019
- Specialization: Digital Marketing and Business Analytics
- Galatasaray University – Istanbul, Turkey
- Executive MBA – 2014
- Bachelor’s Degree in Communications with First Class Honors – 2010
- Specialization: Advertising and Public Relations
- Value Marketing Manager at Amgen – Thousand Oaks, CA
- Supporting the development and execution of the value marketing strategy for the U.S. Cardiovascular and Migraine product portfolios. Leading the development of tools/resources to communicate the disease burden, clinical efficacy and safety, and economic value messages to drive coverage with formulary decision-makers, and support value-based initiatives.
- Global Marketing Strategy Manager at JUUL Labs – San Francisco, CA
- Supporting the rapidly-scaling business and newly formed team in marketing for achieving company’s global mission to improve the lives of the world’s one billion adult smokers by driving innovation.
- Graduate Intern at The Coca-Cola Company – Atlanta, GA
- Working with the Global Marketing Sparkling Beverages team on marketing analytics and forecasting, market penetration, brand strategy, and new product development projects
- Digital Marketing Manager at Geovision Group – Istanbul, TURKEY
- B2B digital marketing and sales management for software and technology products and services
- Brand & Operations Director at Digital Advertising Agency – Istanbul, TURKEY
- Acting as the client’s liaison with the agency and balance the input of the various agency departments
- Marketing, PR and Operations Manager at Upaqua / ABL Sport – Istanbul, TURKEY
- Accelerating market entrance strategies for a new brand and a new wellness service
- MarCom Manager at Hilton Worldwide / Marriott International / Shangri-La – Istanbul, TURKEY
- Luxury marketing and PR management for the most preferred and competitive 5-star hotels in Istanbul
- Product Manager at Laboratoire Bioderma – Istanbul, TURKEY
- Managing marketing and PR activities for a dermo cosmetics product range of more than 100 SKUs
Outside the office and school, I love spending time with my two Golden Retriever Dogs, Latte & Muffin. We are always going on new adventures, discovering new places, having fun with other furiends, swimming, and hiking. That’s why you may see the dog-tech products and new trends within the main marketing and technology contents on this blog. Hope you will enjoy it!